There’s been a huge My Little Pony revival in recent years – so huge that its cult-following has gone mainstream. To celebrate the awesomeness that Lisa Frank created, visit the MY LITTLE PONY Project 2012 this weekend at The Hester at The Eventi Hotel in New York. It’s complete with pop-up shops, an art exhibition, and tons more fun events!
MY LITTLE PONY Project 2012
Is the Apple of New York’s Eye This Fall!
Series of Events To Include a MY LITTLE PONY Art Exhibition, Beauty Bar, and “Every Pony Fun Day”
Saturday, October 13 – Monday, October 15, 2012
Pop-up Shop Open Daily: Saturday – Monday from 12 noon to 5pm
For special event times, please see below
The Hester at The Eventi Hotel
(Located at 6th Avenue and 29th Street)
835 6th Avenue, New York, NY 10001
All Events are Free and Open To the Public
New York (September 28, 2012) — Following the sparkling success of its Los Angeles debut, MY LITTLE PONY Project 2012 promenades into New York City this fall bearing gifts of friendship and magic for the Big Apple. Beginning Saturday, October 13, the highly-anticipated charity art exhibition, pop-up shop and event series kicks off a fun-filled three-day weekend of iconic pony delights for fans of all ages. Presented by Hasbro’s MY LITTLE PONY brand, We Love Fine, and Sweet Streets, MY LITTLE PONY Project 2012 is steps away from the New York Comic-Con Convention at a special pop-up space hosted by The Hester at The Eventi Hotel and New York Art Department and will be the epicenter of enjoyment and happiness for all!
Saturday, October 13, 2012 / 12 noon-5pm
MY LITTLE PONY Project 2012 — Pop-Up Shop and Art Exhibition
On Saturday, October 13, MY LITTLE PONY Project 2012 open its doors in New York City with an Equestria themed pop-up shop featuring an assortment of specialty merchandise for sale from Mighty Fine/We Love Fine, Onch Movement, Fab, Enter Play, Soho Fashion, Basic Fun, Universal Designs and Incipio. A special “Collector Series” from Toys R US and your chance to be the first to play the MY LITTLE PONY app by Gameloft which will launch later this fall.
On view for the first time, MY LITTLE PONY Project 2012 art exhibition features a stable of twenty-five brand new pony collaborations by renowned international artists and pop-culture icons curated by Sweet Streets. For the show, each artist created their own one-of-a-kind painted MY LITTLE PONY 18-inch vinyl figures, and the customized ponies will be available for sale during the run of the exhibition, ending October 15, 2012. Ten percent of the sales from the MY LITTLE PONY one-of-a-kind ponies will be donated to Give Kids the World Village.
MY LITTLE PONY Project 2012 features ponies by:
6%Dokidoki, 64Colors, Bei Badgirl, Beast Brothers, Camilla d’Errico, Chikuwaemil, Cope2, Dabs & Myla, eimi, Hanazuki, Hime+you, Indie184, Jeremiah Ketner, Malcolm Stuart for Joyrich, Junie Moon, Julie West, Lisa Alisa, Lamour Supreme, Luke Chueh, Madoka Kanoshita, Martin Hsu, Onch Movement, Perez Hilton, Rob Reger, Shojono Tomo, Sucklord, TOUMA, and more.
Saturday, October 13, 2012 / 6pm-10pm
MY LITTLE PONY Project 2012 — Opening Celebration
Saturday, October 13 also marks the most magical night of the year! MY LITTLE PONY Project 2012 presents its Opening Celebration party, where fans will immerse themselves in dazzling display of all things pony. The evening will feature a Soho Fashion Beauty Bar with hair stylists ready to create MY LITTLE PONY up-dos and custom manicures by celebrated nail artist Miss Fleury, first come first serve. Pegasister models Kuma and Maro will walk the floor. There will be Live DJ sets, and much more!
Sunday, October 14, 2012 / 12 noon-5pm
MY LITTLE PONY Project 2012 — “Every Pony Fun Day”
Join MY LITTLE PONY and friends for “Every Pony Fun Day,” an enchanting afternoon for fans of all ages. The Soho Fashion Beauty Bar returns with hair stylists along with the colorful Pegasister models, and more delightful surprises in store!
Monday, October 15, 2012 / 12 noon-5pm
MY LITTLE PONY Project 2012 says farewell to New York on October 15. Make Monday magical with a final visit to the pop-up shop and viewing of the ponies on display.
All MY LITTLE PONY Project 2012 events are open to the public. For more information and schedule updates, please visit MY LITTLE PONY Project 2012 Social Media Links:
My Little Pony
Since 1983 the magical MY LITTLE PONY brand has brought fun, friendship & joy to millions of kids of all ages around the globe. Hasbro re-introduced the popular, whimsical franchise in 2003 and since then more than 100 million ponies have made their way into children’s toy boxes globally. MY LITTLE PONY is an evergreen lifestyle brand that continues to be a worldwide perennial favorite. The “My Little Pony Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States and can be seen globally in over 170 countries. In 2012, licensees worldwide have come aboard to bring MY LITTLE PONY branded products inspired by the series to the global marketplace ranging from fashion apparel and accessories to publishing, arts & crafts, school supplies, domestics, and collectibles. Fans of the beloved brand can also “make friends” with MY LITTLE PONY on Facebook , Twitter and YouTube for exclusive updates, product reveals, promotions and more.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com <http://www.hasbro.com> . © 2012 Hasbro, Inc. All Rights Reserved.
Sweet Streets is an artist management firm specializing in the representation of artists of the kawaii movement. A Japanese concept often described as “cute”, our artists define kawaii by one’s own feelings. Established in 2011, we aspire to the general management of events and projects, and the production and promotion of artwork and merchandise for our artists. With business based in Los Angeles and Tokyo, Sweet Streets maintains relationships with international galleries and retailers to encourage new trends in the art world. We represent selected artists Chikuwaemil, Eimi, Luke Chueh, and Shojono Tomo. http://www.sweetstreetsla.com
A trio of entrepreneurs joined forces in 1992 to create Mighty Fine – a Los Angles based design studio that has grown from a progressive yet underground t-shirt line to an internationally recognized fashion force and brand innovator. Each brand we create is designed and marketed for the specific needs of that customer. Our strength lies in our ability to create original, exclusive artwork while applying the latest treatments and processes to deliver a product with great style and fit. Our extensive network of retail partners, including hip boutiques, specialty, better department and department retailers, gives us the ability to position and market a brand as innovation fashion product within and given retail channel. http://www.welovefine.com
Give Kids The World
Recognized as the highest rated charity in America by personal finance site MainStreet, and also reported by MSN Money, Give Kids The World Village (GKTW) is a 70-acre, non-profit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a week long, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 115,000 families from all 50 states and more than 70 countries. For more information about GKTW and its mission, visit givekidstheworld.org <http://givekidstheworld.org> .
New York Art Department
New York Art Department is a cultural production studio founded by Arnaud Delecolle and Rob Cristofaro. New York Art Department’s mission is to curate, produce and promote emerging, cutting-edge cultural content. Deeply rooted and actively engaged in NYC’s creative community, NYAD’s relationship with featured talent is of a collaborative nature. It is a rare position of trust and respect: One that we cherish and protect. Our defining keywords are #creativity, #originality, #quality, #authenticity, #substance, #commitment and #honesty. www.newyorkartdepartment.org <http://www.newyorkartdepartment.org> | @NYArtDepartment
The Hester is developed, curated and produced by Hester Street Fair, NYC’s favorite outdoor community market on the Lower East Side. Specializing in unique handmade goods and artisanal food, the Hester Street Fair is a new hybrid incubator and launching pad for small, independent businesses and artists. Created by The Big Social team of Ron Castellano, SuChin Pak, Adam Zeller, and Suhyun Pak, hundreds of vendors rotate over 60 spots every Saturday at The Hester Street Fair to create one of the most dynamic outdoor events in New York City.
Eventi Hotel is a Kimpton Hotel featuring distinctive design and outstanding service and amenities. From warm hospitality to eco-friendly amenities, this Manhattan hotel cares for its guests as well as for the planet. This four-star luxury hotel offers personalized attention and thoughtful services and pampers you in style. San Francisco-based Kimpton Hotel & Restaurants is a leading collection of boutique hotels throughout the United States and Canada. Every Kimpton hotel reflects the energy, personality and pulse of its
location, history and architectural style. Visit www.eventihotel.com <http://www.eventihotel.com> for more information.