Sometimes I find it absolutely crazy that as part of my job I get to write copy, especially since I didn’t actually know what “copy” meant for a long time. I still remember at one of the first beauty events I ever went to a writer from either People or Us Weekly asked me where I filed my copy and I had no idea what she meant. I literally stared at her like a deer caught in headlights and mumbled something about blogging. She didn’t continue talking to me afterwards. This was a really long time ago when blogging, particularly beauty blogging, was still a dirty word.
The thing is, I’m not a real wordsmith. I struggle to find the right words to string together to make it poetic and melodic. I can tell stories in a sense that I know what angle I should approach it, what should be included and how to make it exciting. Plus I use words incorrectly all the time and add S to words that shouldn’t be pluralized. But my coworker shared a saying from Anna Quindlen that I’ve since adopted as a mantra any time I’m tasked to write anything: “Don’t get it right, get it written.”
That saying went through my head repeatedly while I wrote the get-the-look copy for Lindsey Vonn and Meredith Melling Burke’s hairstyles from the Met Ball. I had the hardest time figuring out what I wanted to say, but once I started getting words and ideas down on paper, it did come together eventually. I’m happy with how it turned out and I’m happier that the final copy was not heavily edited from my own draft. It’s down below – hope you enjoy!
RENÉ FURTERER MASTER CLASS: RED CARPET 101
FROM CHAOS TO COUTURE: JIM CRAWFORD SHOWCASES THE EXTREMES OF PUNK ON LINDSEY VONN AND MEREDITH MELLING BURKE AT THE 2013 METBALL
The biggest names in fashion and Hollywood joined together at the 2013 Metropolitan Museum Costume Institute Gala to celebrate this year’s exhibition, PUNK: Chaos to Couture, hosted byVogue. Marked as the fashion industry’s “Night of Nights,” stars and fashion insiders pushed the boundaries this year to showcase the extremes of PUNK culture. Vogue tapped into the uber-talents of mega-celebrity hairstylist Jim Crawford to showcase both ends of the PUNK spectrum. By using René Furterer products exclusively, Crawford channeled the chaotic street version of punk onVogue’s own Senior Market Editor, Meredith Melling Burke, and the glamorous side of punk forVogue’s guest, Olympic gold-medal winner Lindsey Vonn.
Here, the details from Crawford on how to go from one extreme to another:
STREET PUNK REDEFINED
To celebrate the rebellious punk spirit in the streets of 1970s London and New York City, Crawford sculpted a deconstructed updo for Meredith. “I wanted to create a romantic punk updo with different textures and finishes,” said Crawford. The result: shiny, wild hair that screamed chaos and punk!
« Before constructing the updo, I prepped dry hair by applying different products to create a variety of textures and finishes to the look. I start with René Furterer VOLUMEA volumizing foam throughout her whole head and sprayed NATURIA dry shampoo on the roots to create volume and texture.
« To create a smooth finish, I applied René Furterer FIORAVANTI no rinse detangling spray and VEGETAL GLOSSING SPRAY all over for shine, and then I tweaked the ends with a mini flat iron.
« To start the updo, I first braided the hair into two side braids before deconstructing them by pulling out strands and loosening it with a wide tooth comb and my fingers. This way the different finishes, the soft shiny pieces and the wet-looking strands ? both created by applying all different prep products ? are shown next to each other.
« To finish, I pulled up the rest of the hair into a messy updo and secured it with bobby pins. I topped the hair by spraying René Furterer VEGETAL FINISHING SPRAY all over for a soft hold to carry her through the night.
PUNK: FROM STREET TO RUNWAY
Taking punk from street to runway, Crawford took cues from Fall 2013 shows to create a couture-worthy, slicked-back look with a severe side part for Lindsey. As this was Lindsey’s first red carpet appearance with her beau, Tiger Woods, Crawford wanted to create something modern and upscale to carry her all through the evening. “With the theme for this year’s Met Gala as punk, I went for a new look that takes Lindsey out of her comfort zone by creating a fashion-forward look directly from Fall 2013 runway shows.”
Read below for the step-by-step on creating this punk couture look straight from Crawford:
« Starting with towel-dried, damp hair, I applied René Furterer MYRRHEA no rinse silkening fluid, René Furterer VOLUMEA volumizing conditioning spray – no rinse and volumizing foam – no rinse all throughout to create a smooth but full base.
« I also smoothed RENÉ FURTERER VEGETAL SCULPTING GEL along the hairline to make it easier to sculpt her bangs once her hair was dried.
« Once I prepped her hair with products, I did her blowout using my fingers and my Mason Pearson brush for a straight and sleek finish.
« Next, I created a deep side part with sculpted bangs and combed the rest of the hair back. I pulled the sides in tightly as I secured her hair into a low ponytail at the nape of the neck, spraying René Furterer VEGETAL FINISHING SPRAY to create a smooth finish.
« To take Lindsey’s hair to a couture level for this special event, I spritzed René Furterer VEGETAL GLOSSING SPRAY for extra hold and mirror-like shine.
Guess who was featured on Joico’s Facebook Page today?
See below and click here to read the original post. I did get help from a special friend to make sure my directions were perfect and the inspiration from Jennifer Chan’s story on eonline.com, so thank you both. Big hugs and kisses to both of you! xoxo
I haven’t been writing a fraction as much as I’d like. I really don’t know how bloggers like Karen of MakeupandBeautyBlog.com does it. She writes multiple prolific posts throughout the day, takes incredible pictures of swatches, and still maintains such a fresh voice.
Oh well.. I write as much as I can without sacrificing the integrity of the actual writing. Here are some of my recent posts published NadineJolie.com and Pursebuzz.com! Enjoy!
I used to be a lab tech at a molecular diagnostic lab. After finding my love in beauty via beauty blogging, I’ve worked at Sephora, honed my skills as a makeup artist, and moved across the country to pursue a career in beauty.
As of November 2012, I’ve been working as a PR assistant at the agency that represents Avene, Rene Furterer, Klorane, Glytone, LiftLab, and Dr. Jeannette Graf. All thoughts and opinions are my own and do not reflect my work.